THE SKUPE

Branding design and visual language for MVF’s retail newsletter ‘THE SKUPE’. Working collaboratively with my colleagues in the creative services team, I helped to develop the brand’s wider visual language. The SKU in the brand name refers to the stock keepers unit and the logo used a barcode scanner to frame the logotype. I was tasked to help reinforce the brand’s presence in the retail space through email, digital ads and social posts. I also created an animation for the logo and produced templates for LinkedIn posts which allowed content editors to quickly make branded posts.