Following MVF’s brand refresh, I worked on the refresh of the characters for the brand’s illustration style.

The goal was to create a set of characters that would be both playful and could be seamlessly incorporated into the MVF brand design. The characters utilise the shapes within the brand’s visual language and are ambiguous in form allowing design flexibility for use the with or without legs, hands or even wings.

This was a collaborative project with the wonderful Joana Batista